174. Write Volunteer Emails Volunteers Actually Read (and Love)

In this episode of the Volunteer Nation Podcast, Tobi Johnson shares expert tips on how to craft volunteer emails that truly connect and convert. From attention-grabbing subject lines to warm, welcoming salutations and easy-to-read content, Tobi breaks down the key elements that make emails more engaging and effective. 

You’ll learn why personalization matters, how to structure your emails for maximum impact, and the small details, like a creative sign-off or a compelling P.S. that can make a big difference. Plus, Tobi offers practical strategies like A/B testing your subject lines, using email tools for smarter communication, and ditching the dull bureaucratic tone that turns readers off. 

Whether you're trying to recruit new volunteers or keep your current team engaged, this episode will help you write emails that get opened, read, and acted on. 

Full show notes: 174. Write Volunteer Emails Volunteers Actually Read (and Love) 

Volunteer Emails - Episode Highlights 

• [01:00] - The Importance of Volunteer Emails 
• [02:53] - Crafting Effective Subject Lines 
• [06:29] - Creating Friendly Salutations 
• [08:13] - Writing Readable Body Copy 
• [15:20] - Creative Closings and the Power of PS 

Helpful Links  

• Volunteer Management Progress Report  
• VolunteerPro Impact Lab  
• Volunteer Nation Episode #173 - Is Your Volunteer Website Turning People Away?  
• Subject Line Checker 
• Use AI to Improve Emails 

Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause.

For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.