

Volunteer Nation
Tobi Johnson, MA, CVA
Nonprofit leadership author, coach, and expert Tobi Johnson shares weekly tips to help charities build, grow, and scale exceptional volunteer teams. Discover how your nonprofit can effectively coordinate volunteers who are reliable, equipped, and ready to help you bring about BIG change for the better. Rather than continuing to “do more with less,” achieve abundance for your organization by engaging community talent that helps you do more with more. Society is evolving and so, too, is volunteerism. With over 25 years of experience working in nonprofits, public sector agencies, and grassroots campaigns Tobi is known for her modern “big hat” thinking and straight talk about what it takes to achieve success in today’s world. You will learn how to coordinate volunteers, improve the volunteer experience, recruit volunteers, appreciate volunteers, and do it all more efficiently with the right volunteer management software and digital tools. It’s a mix of interviews and solo shows you’re not going to want to miss. So, if you’re ready to ditch the stress and harness the power of people to fuel your good work, you’re in exactly the right place. Hit subscribe and let’s DO this!
Episodes
Mentioned books

Dec 11, 2025 • 44min
192. Respect the Work: How to Protect Copyright in the Age of Sharing
In this episode of The Volunteer Nation Podcast, Tobi Johnson tackles a topic that’s becoming increasingly urgent in the nonprofit and volunteer engagement world: copyright, intellectual property, and the ethics of sharing content. As a content creator, trainer, and consultant, Tobi has seen a growing wave of copyright misuse, most often unintentional, but still harmful. From lifted slide decks to copied models to repurposed blog posts, the misuse of intellectual property not only creates legal risks but erodes trust within our professional community. This episode is your practical, plain-language guide to understanding copyright, protecting your organization’s intellectual property, and respecting the creative work of others, staff, volunteers, and sector leaders alike. Full show notes: 192. Respect the Work: How to Protect Copyright in the Age of Sharing Protect Copyright - Episode Highlights 00:53 Understanding Copyright and Intellectual Property 01:41 Copyright Quiz: Legal, Ethical, or Neither? 04:17 Real-Life Copyright Infringement Examples 09:06 Why Copyright Matters for Nonprofits 09:54 Common Misconceptions About Copyright 11:55 How to Protect Your Copyright 18:05 Avoiding Copyright Infringement 35:22 What to Do If Your Work is Stolen Helpful Links Volunteer Management Progress Report VolunteerPro Impact Lab Volunteer Nation Episode #188: Let’s Talk Volunteering with Weave: the Social Fabric Project Council for Certification in Volunteer Administration (CCVA) Professional Ethics in Volunteer Management Creative Commons Website Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

Dec 4, 2025 • 30min
191. Who is Ultimately Responsible for Your Org's Volunteer Culture?
In this episode of Volunteer Nation Podcast, Tobi Johnson breaks down a common misconception in the nonprofit world: Who is ultimately responsible for shaping your organization’s volunteer culture? After receiving pushback from a newsletter statement, Tobi walks us through the deeper nuance of volunteer culture, how it forms, why it goes wrong, and most importantly, why the CEO, not the volunteer manager, is the true culture owner. Whether you’re a leader of volunteers or a senior executive, this episode will give you clarity, relief, and a roadmap for healthier culture-building moving forward! Full show notes: 191. Who is Ultimately Responsible for Your Org's Volunteer Culture? Volunteer Culture - Episode Highlights [02:00] - Why “Vision” = Culture [03:00] - What Is Volunteer Culture? [05:00] - The “Emotional Brand” of Your Organization [07:00] - How Culture Is Formed (Often Invisibly) [09:00] - Unintentional Culture Builders [11:00] - Why You Need a Culture Audit [12:00] - 7 Signs Your Volunteer Culture Is in Trouble [14:00] - When the Loudest or Most Overwhelmed Person Is Driving Culture [17:00] - Who is Ultimately Responsible for Volunteer Culture? [18:00] - Role of Senior Leadership & Department Heads [20:00] - Role of Volunteer Managers & Direct Supervisors [22:00] - Role of Volunteers Themselves [23:00] - What Happens When the Wrong Person Is Steering Culture [25:00] - Why Volunteer Managers Can’t Shoulder Culture Alone Helpful Links Volunteer Management Progress Report VolunteerPro Impact Lab Volunteer Nation Episode #168: Note to Nonprofit Execs – Supporting Volunteers is Everyone’s Job Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

Nov 27, 2025 • 20min
190. 5 Principles for an Unforgettable Volunteer User Experience
In this episode of Volunteer Nation Podcast, Tobi dives deep into what makes a truly exceptional volunteer user experience — from the very first moment someone encounters your organization, through onboarding, active service, and beyond. Tobi breaks down the five core UX principles nonprofits must master — clarity, consistency, ease, empathy, and delight and explains how they shape volunteer satisfaction, retention, and commitment. You’ll also learn how to walk the path through your own volunteer journey to spot quick-win improvements and elevate your entire program. Full show notes: 190. 5 Principles for an Unforgettable Volunteer User ExperienceUser Experience - Episode Highlights [01:00] – What a volunteer user experience actually is [03:00] – The five phases of the volunteer journey [08:00] – User experience principle #1: Clarity [09:00] – User experience principle #2: Consistency [12:00] – User experience principle #3: Ease [14:00] – User experience principle #4: Empathy [15:00] – User experience principle #5: Delight [17:00] – High-impact action: Walk the Path Helpful Links Volunteer Management Progress Report VolunteerPro Impact Lab Volunteer Nation Episode #184 - The Experience Economy – Are Nonprofits Keeping Up? Volunteer Nation Episode #183 - The New Reality - Volunteers Don't Need You Volunteer Nation Episode #118: 8 Ways to Make Volunteering Experiences Much Easier Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

Nov 20, 2025 • 22min
189. How to Use a Communications Audit to Recruit More Volunteers
In this episode of the Volunteer Nation Podcast, Tobi Johnson breaks down why it’s one of the smartest, most powerful tools nonprofits can use to attract more aligned, motivated volunteers. Often, the issue isn’t a lack of interest from the community; it’s that your communication isn’t connecting, isn’t clear, or isn’t consistent across platforms. Tobi walks through the three core areas to examine when evaluating your volunteer recruitment efforts and explains how even small refinements can dramatically increase inquiries, improve onboarding, and strengthen your brand presence. By the end, you’ll see your volunteer recruitment ecosystem through fresh eyes and know exactly where the gaps (and opportunities) are hiding. Full show notes: 189. How to Use a Communications Audit to Recruit More Volunteers Communications Audit - Episode Highlights [01:00] - What a communications audit really is (and why it’s not scary) [03:30] - Three core areas of a communications audit [06:00] - Are you inspiring action or listing information? [08:10] - Onboarding and follow-up as critical parts of recruitment [12:15] - Reducing friction for new volunteers [15:00] - Involving your team and volunteers in the audit process [16:00] - Turning audit insights into better recruitment and engagement [19:00] - Why communications must be more refined than ever Helpful Links VisionWeek 2026 VolunteerPro Impact Lab Volunteer Nation Episode #143: 3 Big Problems with Your Volunteer Recruitment Flyer Volunteer Nation Episode #019: Improve the Volunteer Experience with a Journey Map Volunteer Nation Episode #173: Is Your Volunteer Website Turning People Away? Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

Nov 13, 2025 • 60min
188. Let's Talk Volunteering with Weave: the Social Fabric Project
In this episode of the Volunteer Nation Podcast, Tobi Johnson shares a webinar featuring Jennifer Bennett of Idealist and Travis Sternhagen, Volunteer Manager at Kinship Community Food Center. The episode delves into the transformative community-centric approach adopted by Kinship, emphasizing mutual aid, trust, and relationships over traditional transactional models of volunteerism. Tobi and Jennifer discuss the challenges and strategies involved in fostering a sense of community among volunteers and service recipients alike, highlighting practical steps and profound insights shared by Travis. This episode offers invaluable guidance for anyone looking to reinvigorate volunteer engagement by making it deeply relational and community-oriented. Full show notes: 188. Let's Talk Volunteering with Weave: the Social Fabric Project Weave the Social Fabric Project - Episode Highlights [02:58] - The Weave Project and Volunteerism [06:54] - Tobi and Jennifer's Insights on Community Building [08:27] - Travis’ Unique Approach to Volunteer Engagement [15:10] - Kinship Community Food Center's Philosophy [28:09] - Challenges and Solutions in Volunteer Management [32:07] - Setting Boundaries in Healthy Communities [32:47] - The Compost Metaphor for Community Building [35:59] - Volunteer Influence Beyond the Organization [38:43] - Engaging Volunteers for Long-Term Commitment [42:11] - Audience Q&A: Building Community with Volunteers [49:05] - The Importance of Rituals in Community Building [50:50] - Managing Up and Embracing Community-Centric Approaches Helpful Links VolunteerPro Impact Lab Volunteer Nation Episode 179 - Transformative Service Experiences with Frederick J. Riley and Jackie Wolven Weave: The Social Fabric Project at The Aspen Institute VolunteerMatch/Idealist Kinship Community Food Center Find Michael on LinkedIn Find Jennifer on LinkedIn Find Travis on LinkedIn Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

Nov 6, 2025 • 1h 1min
187. Bold Leadership – Celebrating IVMDay with Nicole Smith
In this inspiring episode of the Volunteer Nation Podcast, Tobi Johnson celebrates International Volunteer Managers Day with special guest Nicole Smith, Executive Director of Alive. Together, they dive into this year’s powerful theme — “Be Bold and Make Change.” Nicole brings a wealth of experience and insight to the conversation, sharing what it really takes to lead boldly in today’s volunteer management landscape. From strategic advocacy and clear communication to accountability and continuous improvement, she offers practical wisdom for leaders who want to make a lasting impact. Tobi and Nicole also get real about common challenges like imposter syndrome, the importance of self-care, and how to manage upward effectively within organizations. Full show notes: 187. Bold Leadership – Celebrating IVMDay with Nicole Smith IVMDay - Episode Highlights [00:29] - Celebrating International Volunteer Managers Day [02:32] - The Importance of Bold Leadership [06:42] - Challenges and Ethical Considerations in Volunteerism [14:47] - Nicole's Journey into Volunteer Management [23:56] - Calculated Risks and Overcoming Imposter Syndrome [32:14] - Reflecting on Past Achievements [36:20] - Managing Upward and Advocating for Volunteers [41:35] - Skills for Bold Leadership [46:44] - The Importance of Strategic Planning [52:53] - Delegation and Self-Reflection Helpful Links VisionWeek 2026 VolunteerPro Impact Lab Volunteer Nation Episode #136: Getting Back to Neighboring with Breauna Dorelus Volunteer Nation Episode #101: Tap the Power of Psychological Contracts with Pam Kappelides Supercommunicators: How to Unlock the Secret Language of Connection Book Leadership and Self-Deception: The Secret to Transforming Relationships and Unleashing Results, 4th Edition Book Points of Light Making Purpose Possible Initiative Global International Volunteer Managers Day Site ALIVE International Volunteer Managers Day Page (with playlist!) AL!VE National Summit on Volunteer Engagement Find Nicole on LinkedIn Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

Oct 30, 2025 • 28min
186. Strategy vs Tactics - How to Include Both in Your Volunteer Planning
In this episode of the Volunteer Nation Podcast, Tobi Johnson breaks down one of the biggest pitfalls in volunteer planning: confusing strategy with tactics. She explains why a plan that’s just a long list of tasks will never move your mission forward and what to do instead. If you're ready to shift from “busy and reactive” to “focused and strategic,” this episode is packed with inspiration and actionable guidance. Plus, Tobi introduces Vision Week 2026, a hands-on, five-day planning experience designed to help you confidently create your annual volunteer engagement plan with expert support! Full show notes: 186. Strategy vs Tactics - How to Include Both in Your Volunteer Planning Strategy vs Tactics - Episode Highlights [01:35] - Why Solid Planning Matters [03:10] - Strategy vs. Tactics Defined [06:15] - The Risk of To-Do-List Planning [07:20] - Aligning Volunteer Engagement with Organizational Goals [12:20] - Real-World Example #1: Improving Program Outcomes [15:45] - Real-World Example #2: Growing the Volunteer Base [18:40] - Real-World Example #3: Boosting Staff Buy-In [22:10] - What Strategic Volunteer Engagement Really Means [24:00] - Why People Avoid Planning Helpful Links VisionWeek 2026 VolunteerPro Impact Lab Volunteer Nation Episode #134: 8 Annual Planning Mistakes & How to Avoid Them Volunteer Nation Episode #82: Nonprofit Strategic Planning for 2024 in 3 Simple Steps Volunteer Nation Episode #168: Note to Nonprofit Execs – Supporting Volunteers is Everyone’s Job Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

Oct 23, 2025 • 57min
185. To Burnout & Back - My Secret Struggle with Long COVID
In this episode of the Volunteer Nation Podcast, Tobi Johnson steps away from her usual format to share her journey through long COVID, from the first onset of symptoms to the long road of recovery. Tobi opens up about the physical and emotional challenges she faced, the lessons learned along the way, and the radical self-care practices that helped her heal. She also reflects on what this experience taught her about compassion, resilience, and the hidden toll of chronic conditions. Whether you’re navigating long COVID, struggling with burnout or chronic fatigue, or supporting someone who is, this episode offers hope, understanding, and practical wisdom for the healing journey. Full show notes: 185. To Burnout & Back - My Secret Struggle with Long COVID Burnout - Episode Highlights [01:57] - The Onset of Long COVID [04:11] - Coping with Symptoms and Seeking Help [06:06] - Navigating Life with Long COVID [08:54] - The Emotional and Physical Toll [11:23] - Struggles and Realizations [12:20] - A Catastrophic Flood and More COVID [15:04] - Living with Chronic Fatigue [21:16] - Seeking Recovery and Radical Self-Care [30:44] - Struggling with Weekend Fatigue [31:29] - Redefining Rest and Recovery [32:35] - Challenges of Setting Boundaries [33:35] - Dealing with Brain Fog [35:16] - Steps to Recovery: Mental Health Counseling [36:05] - Functional Medicine Approach [38:17] - Primary Care and Specialist Support [42:49] - Physical Therapy and Activity Pacing [44:37] - Nutrition and Lifestyle Changes Helpful Links Volunteer Management Progress Report VolunteerPro Impact Lab Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

Oct 16, 2025 • 41min
184. The Experience Economy – Are Nonprofits Keeping Up?
In this episode of the Volunteer Nation Podcast, Tobi Johnson unpacks how the experience economy is reshaping the way nonprofits engage and retain volunteers. Building on last week’s discussion about the evolving volunteer marketplace, Tobi explains why it’s no longer enough to simply offer opportunities — today’s volunteers expect meaningful, memorable, and transformative experiences. If you’re ready to meet modern volunteer expectations and create experiences that truly stand out, this episode is packed with insights you won’t want to miss! Full show notes: 184. The Experience Economy – Are Nonprofits Keeping Up? Experience Economy - Episode Highlights [01:37] - Understanding the Experience Economy [05:23] - The Evolution of Economic Value [07:46] - Creating Quality Volunteer Experiences [15:55] - Modern Examples of the Experience Economy [18:04] - The Experience Economy in Nonprofits [18:52] - The Market Metaphor in Volunteerism [19:43] - Understanding Volunteer Motivations [22:59] - Altruism and Empathy in Volunteering [24:07] - Social Connection and Personal Development [28:51] - Value Expression and Psychological Benefits [32:40] - The Experience Economy in Volunteering [34:46] - Episodic and Flexible Volunteering [36:04] - The Ripple Effect of Volunteer Experience Helpful Links Volunteer Management Progress Report VolunteerPro Impact Lab Volunteer Nation Episode 183 - The New Reality - Volunteers Don't Need You Volunteer Nation Episode #118: 8 Ways to Make Volunteering Experiences Much Easier Volunteer Nation Episode #147: Volunteer Recruitment Trends from Our New Report Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

Oct 9, 2025 • 50min
183. The New Reality - Volunteers Don't Need You
In this episode of the Volunteer Nation Podcast, Tobi Johnson tackles a bold question: has the volunteer–nonprofit relationship changed for good? As societal expectations and volunteer trends evolve, Tobi explains why today’s landscape looks more like a buyer’s market, where volunteers have countless options and expect meaningful, flexible, and well-designed experiences. She explores the rise of informal volunteering, the growing need for adaptable roles, and the impact of digital engagement on volunteer satisfaction. Discover why traditional volunteer management models no longer work and how nonprofits can create engaging, modern experiences that attract and keep the best volunteer talent to stay relevant in this new era of volunteerism. Full show notes: 183. The New Reality - Volunteers Don't Need You Volunteers - Episode Highlights [01:25] - Understanding the Power Shift in Volunteerism [05:38] - Trends in Volunteerism: Loyalty to Multiple Causes [09:04] - The Rise of Informal Volunteering [13:19] - Decline in Volunteering Rates [20:12] - Increase in Remote and Online Volunteering [23:31] - Challenges in Volunteer Application Processes [27:32] - The Psychological Contract with Volunteers [29:55] - Trends in Volunteerism and Society [33:10] - The New Reality: Volunteers Have the Power [34:14] - Digital Expectations and Volunteer Recruitment [39:40] - Burnout and Overwhelm in Society [42:43] - The Impact of Social Proof Helpful Links Volunteer Management Progress Report VolunteerPro Impact Lab Volunteer Nation Episode #173: Is Your Volunteer Website Turning People Away? Volunteer Nation Episode #174: Write Volunteer Emails Volunteers Actually Read (and Love) Volunteer Nation Episode #178: 6 Ways to Help Program Volunteers Avoid Compassion Fatigue Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.


