What if everything you thought you knew about strategy was wrong—or at least incomplete? In this eye-opening episode, Ben Owden sits down with Felix Oberholzer-Gee, Harvard Business School’s Andreas Andersen Professor of Business Administration and the author of Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance. Renowned for his award-winning teaching and cutting-edge research, Felix distills strategy down to its essence: value creation for customers, employees, and partners.

Discover why some of the biggest buzzwords in business—from the metaverse to cryptocurrencies—may not be worth your organization’s time. Felix explains how focusing on “willingness to pay” and “willingness to sell” helps you weed out pointless projects and, instead, channel resources into efforts that truly move the needle. Learn how timeless principles of value creation can apply to everything from tech innovations like AI to employee engagement—and even your personal life.

This conversation offers a refreshing antidote to today’s obsession with “chasing trends,” underscoring that competitive advantage stems from relentlessly improving what people love about your offering—and how employees experience their work. Tune in to rethink how you pick your projects, price your products, and reward your people.

Get a Copy of Dr. Felix's book Better, Simpler Strategy

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