Membership Geeks Podcast with Mike Morrison 223 - 7 Biggest Mistakes that Growing Membership Site Owners Make
Oct 15, 2019
Success in membership sites often comes with a series of missteps. Many seasoned owners fall for common pitfalls, forgetting the value of their initial loyal members. Resentment can brew against early adopters, hindering growth. Complacency is another trap, as adapting strategies too frequently can destabilize success. Ongoing learning is crucial to navigate these challenges effectively. Embracing change while honoring the past can lead to a more sustainable membership business.
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Value Early Members
- Appreciate early members for their initial support and loyalty.
- Reward their long-term commitment instead of resenting their lower fees.
Membership Academy's Early Adopters
- Mike Morrison shares how Membership Academy still has members from its 2015 launch paying the initial discounted price.
- He emphasizes their loyalty over four years and their contribution to the academy's existence.
Don't Mess with a Winning Formula
- Avoid drastically changing your membership's core offerings without member input.
- Implement changes gradually, based on feedback, to avoid alienating existing members.