Out Of The Clouds Siddha Jain on bold branding, creative confidence, and bringing your full self to work
The guest for this interview of Out of the Clouds is Siddha Jain, Chief Business Officer at Bombae, by Bombay Shaving Company, a premium women’s personal care and grooming brand launched during the pandemic.
Siddha is a savvy and creative executive who in her own words followed the expected track, first studying hard to first become an engineer, then obtaining an MBA, and later becoming a consultant at Bain & Company.
Host Anne invites Siddha to talk about her story (hint: her goal is to prove herself). She explains how her mother imbued her with vision and taught her the value of being persistent. She then reveals her own vision, with the not-so-hidden aim to become an expert in other fields, essentially a ‘jack of all trades.’ Siddha also brings her ikigai, the Japanese concept of having a sense of purpose, and shares how her passion for dance and creating events are extracurricular pursuits that connect her to the greater purpose of her life.
The pair touch on Bombae’s values and the content strategies that the brand uses to connect with its customers, including a collaboration with India’s top women stand-up comedians. And, as a woman at the executive level, Siddha offers her thoughts about what helps her feel confident as well as how and why she brings her full self to work.
Then Anne asks Siddha to talk about what it’s like to build a brand and design products for a bold and cheeky consumer. Bombae’s mission around hair removal is raised, which leads them to explore the complex relationship women in India and around the world have with their body and facial hair.
A deeply engaging interview with a thoughtful and passionate woman. Happy listening!
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Selected links from episode
You can find Siddha Jain on Instagram @eat.dance.styleaway
and on LinkedIn - https://www.linkedin.com/in/siddha-jain-65a88353/
Maslow's hierarchy of needs https://www.simplypsychology.org/maslow.html
Unmaad Festival - https://www.unmaad.com/
Bain & Company India - https://www.bain.com/offices/india/
Jack of all trades full quote - https://en.wikipedia.org/wiki/Jack_of_all_trades,_master_of_none
Roland Mouret - https://rolandmouret.com/
Margaret Mead quote - Never doubt
Coke Studio TV program - https://en.wikipedia.org/wiki/Coke_Studio_(Indian_TV_program)
#BreakTheHairarchy - https://brandequity.economictimes.indiatimes.com/news/advertising/bombay-shaving-company-women-asks-women-to-breakthehairarchy-in-new-campaign/90019262?redirect=1
Actress Alaya F - https://www.instagram.com/alayaf/?hl=en
Starboy by the Weeknd - https://www.youtube.com/watch?v=34Na4j8AVgA
A Man Called Ove, the novel https://www.goodreads.com/book/show/18774964-a-man-called-ove
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If you enjoyed this episode, click subscribe for more, and consider writing a review of the show on Apple Podcasts, we really appreciate your support and feedback. And thank you so much for listening!
For all notes and transcripts, please visit Out Of The Clouds on Simplecast - https://out-of-the-clouds.simplecast.com/
Sign up for Anne's email newsletter for more from Out of the Clouds at https://outoftheclouds.com.
Follow Anne and Out of the Clouds: IG: @_outoftheclouds or @annvi Or on Threads @annvi On Youtube @OutoftheClouds
For more, you can read and subscribe to Anne's Substack, the Mettā View, her weekly dose of insights on coaching, brand development, the future of work, and storytelling, with a hint of mindfulness.