The Graham Cochrane Show

You Will Never Be Able To Sell Until...

11 snips
May 20, 2025
Selling isn't just about persuasion; it's about a mindset shift. Discover the five secrets to effective selling, and how understanding client needs can transform your approach. Learn to build trust with testimonials and embrace an abundance mindset that fosters confidence. The power of viewing sales as a service, rather than a chore, can lead to genuine connections. This discussion unpacks the psychology of selling, projecting exclusivity, and the importance of not needing the sale, all aimed at empowering your business growth.
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ANECDOTE

Personal Sales Struggle

  • Graham Cochrane shared his early struggle with sales, working 5 months without a sale in radio advertising.
  • He disliked selling because he didn't believe in the product and felt it wasn't a good fit for him.
ADVICE

Stop Hating Sales

  • Stop hating and fearing sales to become great at it.
  • Developing love for selling creates a virtuous cycle of mastery and confidence.
ADVICE

Sell Only What You Believe

  • Only sell products or services you truly believe in.
  • If you don't believe in your offer, improve it or stop selling it.
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