Coffee & Compete #88 - Writing a Killer Competitive Intel Newsletter | Matt Tyrer, Competitive Corner
Adam is joined by Matt Tyrer, the founder of The Competitive Corner, a consultancy specializing in data protection, cloud and cyber security, and the former head of competitive intelligence at Commvault. The two chat about Matt's biggest tips for writing a competitive intel newsletter, how to make sure you're including intel and insights that'll keep executives coming back for more, and how to keep revenue leaders engaged with your newsletter.
Get more expert tips on building a competitive intel newsletter with our Competitive Intel Newsletter Guide & Template. A downloadable slide deck with best practices, the ultimate template, and advice from the best compete pros in the business.
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Key Moments
(00:00) Intro
(02:11) Matt's three tips for writing an intel newsletter
(04:54) Matt's go-to structure and format
(09:51) Delivering intel newsletters to different audiences
(13:45) Giving execs the intel they need
(19:31) Partnering with revenue leaders
Production Team:
Host: Adam McQueen
Producer: Ben Ronald
Post Production: Grayson Ottenbreit
Audio Editor: Michael Panes
Music Credits
Intro Music: The Podcast Intro by Music Unlimted
Rapid-Fire Music: Los Angeles by Muzaproduction
About Klue:
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses.
Host: Adam McQueen
Production: Grayson Ottenbreit
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