DTC Podcast
Ep 230: Blume Banks on Community -- Taran Ghatrora on Community Building Through In-Person and Digital Events [C-Suite Mentor Preview]
Aug 22, 2022
Taran Ghatrora from Blume talks about community building through in-person and digital events. They discuss the growth of Blume, advantages of creator marketing, skincare efficacy, retail success, challenges of running a retail business, product launches, and the value of organic community and brand storytelling.
25:54
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Quick takeaways
- Building a strong community involves cultivating it through multiple channels like Instagram, Facebook, and live events, and it leads to customer retention and engagement.
- The Milky Fade Serum by Bloom has gained popularity for effectively fading acne scarring and improving skin texture, thanks to ingredients like niacinamide and hyaluronic acid.
Deep dives
Building a Strong Community: The Key to Success
In this podcast episode, Taryn Gatorara, co-founder of Bloom skincare, discusses the importance of building a strong community. She emphasizes that a community is not confined to one platform, but can be cultivated through various channels, including Instagram, Facebook, and live events. Taryn highlights the benefits of community building, such as customer retention and engagement. She shares how Bloom focuses on reward-based programs, post-purchase flows, and education to encourage community interaction. Taryn also talks about the growth of Bloom in the retail sector, including partnerships with Ulta Beauty and Sephora Canada.
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