The Prof G Pod with Scott Galloway Office Hours: Are Fitness Brands the New Religion? The Tyranny of OPEC, and Fighting the Cost of Higher Ed
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Oct 19, 2022 Luxurious fitness brands are emerging as modern-day churches, fostering community in a largely secular world. Scott discusses OPEC's corruption and its global economic implications, particularly in light of the Ukraine conflict. He passionately critiques the rising costs of higher education, arguing for greater accessibility and the incorporation of vocational training. The conversation bridges personal growth, economic challenges, and the urgent need for educational reform.
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Luxury Fitness as Quasi-Religion
- Luxury fitness classes offer community and transformation for wealthy millennials.
- These classes fill a void left by declining religious engagement in a more secular society.
Brand Strength in Fitness
- Peloton, SoulCycle, Orange Theory, and Equinox demonstrate strong brand strength in the fitness space.
- This is due to their ability to create community and tap into the human desire for motion and shared experience.
Creating Affordable Community
- Invest in community centers and school activities to offer affordable social connection.
- Implement mandatory national service post-high school to foster empathy and bridge divides.