Office Hours: Are Fitness Brands the New Religion? The Tyranny of OPEC, and Fighting the Cost of Higher Ed
The Prof G Pod with Scott Galloway
00:00
The Hero's Journey in Storytelling and Advertising
This chapter delves into the hero's journey as a pivotal narrative structure in storytelling. It emphasizes the significance of audience engagement and the strategic role of advertising in connecting brands to consumers through effective storytelling.
Play episode from 12:19
Transcript
