TED Talks Daily What’s next for immersive storytelling? | Mark Grimmer
4 snips
Oct 7, 2024 
Mark Grimmer, a film producer celebrated for his immersive art experiences, discusses the groundbreaking potential of immersive storytelling. He shares insights from his coordination of a vibrant David Bowie retrospective and a collaborative show with David Hockney, emphasizing the blend of art and technology. Grimmer explores how these projects evoke emotional responses through engaging environments and non-linear narratives. He also touches on the massive success of an Apollo 11 art experience, highlighting the transformative power of innovative narrative techniques.
AI Snips
Chapters
Transcript
Episode notes
David Bowie Is
- Mark Grimmer's team, inexperienced in exhibition design, created the David Bowie Is exhibit.
- They combined elements of stage shows, live music, and film to craft an immersive experience.
Immersion in Storytelling
- We live in an age of immersion driven by technological storytelling advancements.
- The best immersive experiences prioritize story over technology.
Go for the Moon
- For the 50th anniversary of Apollo 11, Grimmer's team projected a Saturn V rocket launch onto the Washington Monument.
- This immersive experience commemorated the mission and united viewers.