TCC Podcast #240: Avoiding Pitfalls with Kira and Rob

Kira and Rob join each other as guests on the 240th episode of The Copywriter Club podcast. After hosting the show and being business partners for almost 5 years, they discuss tips and tools others can use to create more growth and avoid pitfalls along the way. Here’s how it breaks down: The 6 Mistakes Rob and Kira have made during their copywriting careers. Why being part of a community will skyrocket your career and build your skillset. How to be a problem solver for your clients, so they don’t have to guess and search for a solution. What Rob was doing before The Copywriter Club. Why this simple word will give you more power and create higher quality work. The value of testimonials and why they’ll grow your business. Being unaligned and the results it can bring. How to overcome comparisonitis when it keeps knocking at your door. Unveiling your unique mechanism and x-factor, so you can tap into your full-potential. How to successfully pull off a virtual event and create real community online. Building a team and focusing on the buckets that propel the business forward. Motivation and getting things done with a positive attitude. Why it’s vital to make time for things you love outside of your business. A better way to look at your business that will make all the difference in your sustainability and impact. Trends and patterns in the copywriting space that you should avoid. Books and podcasts Listen in on the podcast below or check out the transcript and give it a read. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Books and things we're into right now: 21 Lessons for the 21st Century by Yuval Noah Harari   The Highly Sensitive Person by Elaine N. Aron Run to Win by Stephanie Schriock The Vanishing Half by Brit Bennett You Get What You Pitch For by Anthony Sullivan The Catalyst by Jonah Berger A History of the World in 10 and a Half Chapters by Julian Barnes The Road Less Stupid by Keith J. Cunningham Frank Morgan Radio The Smartless podcast The Tim Ferriss Show Full Transcript: Kira:  Hi, Rob. Rob:  Hey, Kira. We were just saying that we should have written an intro for this episode, since we write those after we record. Now, our process is all changed and we're just recording now this interview to go live next week actually. So I don't know if we're going to have time to do an intro or not. Kira:  We don't. Yeah. We're anti shoulds, right? All the things you should do, let's just not do it. We don't... No more shoulds for us. So there is no intro. It's just us, the two of us today. This is episode 240, right? Rob:  Yeah. Episode 240 and every 10th episode or so we like to just jump on and just chat about different stuff, go guest free and this is all our stuff. If you don't like that, you can skip to the next episode or listen to last week's episode or stay tuned and you get a full dose of Kira and Rob. Kira:  Yes. This is just us wild and free. So we are going to ask each other questions and just kind of interview each other because even though we talk frequently, we don't always ask each other questions about business ideas, what else we're doing so I think Rob and I just need more quality time together. We have a lot of time together, maybe we need more quality time together. Rob:  There you go. Yeah. Finding out more. I mean, we've only been doing this for four years, right? So trying to understand who the other person is with I think- Kira:  Who are you? Who is this person? So let's kick it off with the first question. Rob, what are some mistakes that you've made in your copywriting business? I guess this could really be any mistake. It's all fair game. But I was just thinking, I think frequently about mistakes I've made with projects with clients previously. I don't know why they just kind of pop in to my mind at d...