🎩 Charles Floate discusses what we can learn about Google from the Yandex leak on EP14 of TWIDM
Feb 7, 2023
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Charles Floate, a digital marketing expert and SEO specialist, discusses affiliate ads, the Yandex leak, coping with Google, and industry Ls and Ws on EP14 of This Week in Digital Marketing.
The leaks of the Yandex code have prompted discussions about similarities and differences with Google's algorithm.
The manufacturing industry in the UK has overcome challenges by diversifying operations and investing in alternative materials.
Having capital for investment opportunities and diversification is crucial for young entrepreneurs.
Deep dives
Yandex Code and Google Updates
The recent leaks of the Yandex code have prompted discussions about how it may correlate with Google's algorithm. While some similarities have been noted, like the use of user signals as a comparative element, the technology and sophistication between the two search engines are likely different. Additionally, the release of two overlapping Google updates has made it challenging to pinpoint specific impacts on websites. The updates seem to focus on trust signals, both on-page and through links, and their effects on rankings.
Manufacturing Challenges and Diversification
The manufacturing industry in the UK has faced various challenges, including Brexit, COVID-19, and supply chain disruptions. To navigate these obstacles, businesses have had to adapt and diversify their operations. One strategy has been to source alternative materials, such as hemp phone, and establish their own sustainable forests and wood mills. Investing in machinery from auctions and companies that have gone out of business has also helped reduce manufacturing costs. These measures have allowed some UK businesses to remain competitive and even penetrate foreign markets.
Analyzing Revenue Breakdown and Consultancy Rates
Charles Flote, in his revenue breakdown, reveals a focus on consultancy services, charging a flat fee of $1000 per hour. By assessing the hourly expenditure and returns of various income streams, he aims to maximize profitability and ensure efficient allocation of time. The diversification of revenue sources, including manufacturing and affiliate sites, provides stability and opportunities for growth. Adaptation to market changes, such as adjusting pricing tiers and investing in alternative materials, helps mitigate challenges like inflation and supply chain disruptions.
The Importance of Capital and Diversification in Business
Capital is crucial in business, especially for young entrepreneurs. The podcast highlights the significance of having capital for investment opportunities and diversification. The speaker emphasizes the need to focus on ventures that provide high hourly returns and have potential for growth. While real estate may not be the speaker's preferred choice, they emphasize the importance of being diversified and aim to increase their revenue through consultancy, training, and product launches.
The Impact of Google Updates on SEO Strategies
The podcast discusses the recent Google updates and their effects on SEO strategies. The speaker highlights the need for cohesive campaigns and avoiding obvious and unnatural link building patterns. They suggest that trust signals like social profiles, reference sites, and internal linking play a crucial role in building Google's trust. The speaker also mentions the value of guest posts and niche edits on sites with traffic. Additionally, they explore the potential risks and opportunities associated with relying heavily on Google as a traffic source and suggest diversifying traffic streams.
On EP14 of This Week in Digital Marketing we had @Charles_SEO on, and we talked about affiliate ads, Yandex leak, diversifying from (and coping with) Google, massive Ls / epic Ws around the industry.
