S10E15 - Who Will Buy My Memories: Fan Club Marketing
Apr 15, 2021
27:20
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This week, we dive into the world of Fan Clubs. They are huge marketing tools for celebrities. We’ll track some of the earliest fan clubs, then compare them to the fan clubs in the digital era. We’ll also explore the big shift in power that swung from celebrities over to their fans.
Under the Influence with Terry O'Reilly