The Marketing Millennials

SPECIAL SERIES: Get Into Consumer Mindset for 2025 (Our Thoughts on NYE 🪩) | Bathroom Break #36 🚽

Dec 30, 2024

Explore the intriguing psychology of consumers as the new year approaches. With resolutions in mind, email unsubscribe rates may surge, urging marketers to focus on educational content. Embrace intentional, engaging content despite fluctuating engagement levels. Learn why one host finds New Year’s Eve overrated—bedtime at 10 PM, anyone? Plus, enjoy a lively discussion on the art of holiday greetings and leveraging influencer connections for maximum impact. Tune in for valuable insights!

09:53

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Quick takeaways

As consumers reset their habits for the new year, marketers must focus on providing educational content to meet their evolving needs.

Despite lower engagement levels at the year's start, it’s essential for marketers to consistently produce valuable content and foster relationships with influencers.

Deep dives

Understanding Consumer Mindset in the New Year

As the new year begins, consumers tend to focus on resetting their habits, which can significantly impact marketing strategies. Many individuals are likely to unsubscribe from email lists and cut back on services, driven by a desire to declutter their inboxes and embrace 'inbox zero' as part of their resolutions. However, this period also presents an opportunity for marketers, as consumers are eager to form new habits, particularly around education and self-improvement. Marketers should take advantage of this by offering high-quality, educational content that aligns with the goals of consumers looking to enhance their skills or knowledge at the start of the year.

Intro

3min

Navigating Consumer Mindset and Marketing Strategies for the New Year

2min

Leveraging Holiday Engagement to Connect with Influencers

2min

Navigating New Year Greetings and Beyond

2min

It’s time to get into consumers’ heads as we head into the new year. What are they thinking about? What are they prioritizing?

Daniel reminds us about email woes: your unsubscribe button may be more active as a part of people’s New Year’s Resolutions. The solution? We have to double down on educational content.

Jay also says not to get discouraged by lower engagement, but get excited about making intentional content. People WANT good content—so, it’s your time to bring it to them.

Plus, why does Daniel hate NYE? Does he really just go to bed at 10 PM like an old person?

Find out in this short bathroom break. 🚾

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com