The Risk of Referrals

Aug 24, 2023

In this podcast, the hosts discuss the risks of relying solely on client referrals for business success. They offer practical tips and alternative strategies for attracting clients in a more predictable way. The episode also includes discussions on the joys of fatherhood, creating engaging content for brands, and the importance of paying for results. They provide advice on improving client acquisition and stress the significance of having a system in place to bring in new clients. They also emphasize the importance of tracking client referrals and exploring new avenues for potential clients.

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Introduction

00:00 • 4min

The Joys of Fatherhood and Finding Balance

03:44 • 3min

Creating Engaging Content for Brands

07:11 • 9min

The Importance of Paying for Results and Ads for Factor and Babbel

16:30 • 3min

Improving Client Acquisition

19:51 • 2min

Importance of Having a System for Bringing in New Clients

21:49 • 7min

Tracking How Clients Heard About Your Business

28:53 • 30min

Guest sharing website and Instagram information, promoting podcast and website

59:20 • 3min

On today’s show, if you get most of your clients from referrals, is that a good thing? Or is your business at risk of failing?

You’re about to hear a coaching call with Dwaynia, who’s calling in from Alabama in the USA. Dwaynia has a great writing business going. She’s working with clients she loves and has a small team to support her.

But, Dwaynia literally lies awake at night worried about not having a client generation system in place to bring in predictable new work. Her annual goals are literally pulled out of thin air, and she’s not sure how to fix it.

Clay and I share a few of our best ideas for building a predictable client referral system, as well as other ways to get clients in the door in a more predictable way. Here we go.

This episode was originally aired on January 13, 2022.

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