Resisting The Tyranny Of The Urgent (S2:E6)

C.S. Lewis said it first, and we’re seconding it today on the Ecommerce Playbook Podcast. Regardless of what the gurus say, jumpstarting revenue isn’t necessarily easy – especially coming off the back of a new brand acquisition. And, to be frank, revenue for our brand 31 Bits is getting destroyed right now. But, here’s why we’re not too worried about it ... [ BONUS: If you’re interested in diving into this story even more, here’s a link to what 31 Bit’s gameplan calendar looks like: https://cdn.shopify.com/s/files/1/1024/1659/files/31_Bits_Calendar_-_Uganda_Close_Bali_Focus_Campaign.pdf?v=1595437790 ]