607. Angie Lee & Mike Lee, Soul CBD Co-Founders, On Creating A Wellness Product And The Importance Of Building An Audience Before You Launch

Angie and Mike Lee are on the show today to talk about how they built their CBD business from scratch. Soul CBD is a top-of-the-line wellness brand that is dedicated to delivering the highest quality CBD-infused products. They offer everything from capsules to creams, and even treats for your pet. Mike and Angie are a powerhouse brother-sister duo who have very different professional backgrounds, but their skills and passion for wellness complement each other. Angie is a speaker, influencer, podcaster and entrepreneur, and Mike is a world-ranked professional boxer.

Mike and Angie talk about their personal journeys with CBD and what inspired them to go all-in on Soul. They share how they grew from processing and packing orders in Mike's spare bedroom to now running an eight-figure company. Mike and Angie attribute a lot of their success to the strategic investors that believed in them early on, and their team of industry experts. They highlight some of the difficulties that they've faced while launching a CBD brand and ways that they've worked through them. We also discuss their marketing strategy, the importance of personal branding, and what sets Soul apart from competitors.

IN THIS EPISODE, WE TALK ABOUT:

• What Mike and Angie were doing before launching Soul CBD
• How Mike applies what he learned as a boxer to being an entrepreneur
• Building a strong, successful team
• Hitting roadblocks due to the stigma of CBD
• Harnessing the power of micro-influencers
• The access to metrics and data that DTC companies have
• Why you should build your audience before launching a product
• The importance of stellar customer service, especially via DMs
• Mike's advice for anyone seeking investors
• The secret to why their products are a cut above the rest

RESOURCES

• Go to mysoulcbd.com and use coupon code CHRIS to Get 15% off.
• Tag @chriswharder, @angieleeshow, and @officialmikelee, let them know your biggest takeaway from today's episode, and Angie will send you a pack of Soul CBD gummies.
• Text DAILY to 310-421-0416 to get daily Money Mantras or Business Perspective messages to boost your day.

CONNECT WITH MIKE & ANGIE

Follow Angie: @angieleeshow

Listen to The Angie Lee Show

Follow Mike: @officialmikelee

Follow mySoulCBD: @mySoulCBD

Shop Soul CBD: mysoulcbd.com

CONNECT WITH CHRIS

Follow Me: @chriswharder

Visit My Website: https://chrisharder.me

ABOUT ANGIE & MIKE LEE

Angie Lee is a vivacious speaker, influencer, entrepreneur & marketing maven who's found her soul's calling in helping women kick ass. She is the Co-Founder of Soul, Author of the upcoming book Ready Is A Lie & creator of a top female personal development & business event, Pays To Be Brave. Her Forbes Top 100 Podcast, The Angie Lee Show, teaches thousands of ambitious women how to own their weird, hack their health & start before they are ready.

Mike Lee is a world-ranked professional boxer who has fought in some of the world's most iconic arenas like Madison Square Garden, Cowboys Stadium & The MGM Grand in front of millions of fans. In 2014 Mike was diagnosed with an autoimmune disease, ankylosing spondylitis, that almost ended his career. In and out of hospitals for over two years he became tired of all the medications and treatments. Mike began searching for all natural alternatives which led him to discover CBD and all of its incredible physical and mental benefits! Using his background in finance and business, Mike felt that creating Soul CBD would be the perfect way to share his knowledge while helping others to defeat whatever battles with pain they may be facing.