The PricePlow Podcast #030: Mike Yewdell - BEAM: A Brand with a Message
Are you ready to Be Amazing?
Michael Yewdell is. And once you hear his story, you’ll want to join the amazing movement.
Every year, countless supplement companies launch, seemingly popping up out of thin air. Some stick around, few flourish, but many vanish back into the thin air where they came from. What’s the difference between these winners and losers?
Purpose.
Too many new brands have no true purpose, direction, or meaning. They follow the industry trends to a tee, use cookie-cutter formulas, charge unreasonable prices, and may even use poor quality manufacturing facilities. In other words, they stand for nothing and do nothing to stand out. Easy come, easy go.
Be Amazing.
But today, we meet a man with a different direction. A sense of purpose. A message that means something.
Listen to Mike Yewdell discuss BEAM
Mike joined Ben on the PricePlow Podcast to share his story:
https://www.youtube.com/watch?v=MKseKy_tJ0k
Introducing BEAM: More Than a Brand, It’s A Movement
A truly successful company must start with a great leader — someone with years of experience who knows how to inspire and direct others and has a passion for every aspect of the brand. Meet Michael Yewdell: a fitness fanatic, foodie, supplement industry veteran, and cancer survivor. Mike has over nine years of experience, and throughout the time he spent working with some of the biggest names in the industry, he knew there was still something missing.
Mike has tried nearly every supplement. While he found some that he liked, most were well below average.
The best way Mike could solve this problem was to branch out and create his own brand. Having been so involved in the industry, he knew a thing or two about branding. And he knew what was missing. Thus, BEAM was born, which stands for Be Amazing. But what most people don’t know is there’s a lot more meaning to the brand’s name than you may think.
BEAM may not sound like a supplement company name, but that’s because BEAM goes well beyond supplements, health, and fitness. For many, it’s truly life-saving.
BEAM: Cancer Treatment or Supplement Brand?
As mentioned, Mike is not only an entrepreneur and supplement guru, he’s a cancer survivor. And as you’ll see, it was BEAM that brought Mike another chance, so now he wants to help you Be Amazing too.
In 2017, Mike was unfortunately diagnosed with a rare form of lymphoma, which is a cancer of the lymphatic system. He was told not to worry, because with the advancements in modern medicine, he would be cured – his form had a 95% success rate.
Mike was mentally and physically prepared for a battle, little did he know it was going to be the fight of his life. After failing three chemotherapy treatments, Mike’s cancer was winning. Some people would give up throughout this process, but not Mike – he’s a fighter and would not let anything slow him down.
Hiding the fight of his life in plain sight
Although admittedly starting to lose hope, Mike didn’t want anyone to feel sorry for him or know that he was hurting. He still went to work, acted as if nothing was wrong, and went to the gym because of how much he enjoys being active. Mike never wanted cancer to affect him to the point where he stopped doing what he loved, even if that meant some suffering.
“When you die, it does not mean you lose to cancer, you beat cancer by how you live, why you live and in the manner in which you live.”
–Stuart Scott, American Sportscaster
BEAM: The Treatment That Saved Michael’s Life
After several unsuccessful attempts at chemotherapy, Mike transferred to a hospital in New York, w…