The Joe Reis Show Michael Drogalis - Building a Company in Public
May 8, 2025
Michael Drogalis, a software engineer and entrepreneur, shares his journey of building Shadow Traffic in public. He dives into the emotional rollercoaster of entrepreneurship, tackling rejection and the importance of community support. The discussion touches on the evolving landscape of content creation, balancing quality with engagement. Michael reflects on the nostalgia of early startup days while emphasizing the need for authenticity and audience connection in business. Don’t miss his intriguing insights on navigating social media strategies!
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Start Small and Iterate
- Pick small business ideas that you can start while working a full-time job.
- If an idea doesn’t gain traction in a quarter, move on quickly and try something else.
Testing Ideas Quickly
- Michael Drogalis started his company by testing four startup ideas in four quarters to find what worked.
- He quickly validated with a landing page and emails, closing two customers within four months.
Sales Over Coding Time
- Spend more time on sales and marketing than coding as a solo entrepreneur.
- Learn how to sell gently and negotiate without being pushy.