Masters of Scale

How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple

May 19, 2020

Angela Ahrendts, the former CEO of Burberry and senior VP at Apple, shares how she transitioned from fashion to tech. She unveils the innovative 'Today at Apple' program and the collaborative app, The Loop, enhancing retail experiences. Angela emphasizes building trust and connection within teams, illustrating how personal relationships create a sense of family. The discussion highlights the importance of employee appreciation, blending logical reasoning with intuition, and the transformative power of effective leadership.

31:40

Episode guests

Angela Ahrendts

AI Chapters

Episode notes

Intro

2min

Building Trust and Connection in Leadership

18min

The Value of Connection and Employee Appreciation in Global Teams

4min

Building Bonds and Innovative Leadership

9min

Balancing Logic and Intuition in Leadership

2min

Building Dreams from the Ground Up

2min

In Part 2, Angela arrives at Apple, which feels like another planet after her years in fashion. In never-before heard stories, Angela shares how she learned the language of tech (the physical store is the ‘hardware’; the experience inside the ‘software’), then introduces innovations that change the face of Apple retail, from an app (The Loop) that let store managers collaborate to the landmark “Today at Apple” program, building community through free classes inside each Apple store. Throughout, Angela shows her team, through words and actions, that each person matters, and that they're all a part of something much bigger than themselves. Cameo: Eric Trigg (Trigg Ranch).

Read a transcript of this episode at https://mastersofscale.com

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