Masters of Scale How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple
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May 19, 2020 Angela Ahrendts, the former CEO of Burberry and senior VP at Apple, shares how she transitioned from fashion to tech. She unveils the innovative 'Today at Apple' program and the collaborative app, The Loop, enhancing retail experiences. Angela emphasizes building trust and connection within teams, illustrating how personal relationships create a sense of family. The discussion highlights the importance of employee appreciation, blending logical reasoning with intuition, and the transformative power of effective leadership.
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Personal Touch
- Angela Ahrendts shared a story about answering her daughter's call during her first video message to Apple employees.
- This simple act of humanity resonated deeply with the team, resulting in hundreds of appreciative emails.
Industry Transition
- Transitioning between industries can be challenging, even for experienced leaders like Angela Ahrendts.
- Overcoming initial insecurity and leveraging your unique strengths is key to success in a new environment.
Communication is Key
- Prioritize clear and consistent communication to drive vision and turnaround efforts.
- This builds trust and empowers teams to connect and collaborate effectively.