Masters of Scale

Rapid Response: How Peloton keeps pushing through resistance, w/CEO John Foley

Nov 4, 2021
John Foley, CEO of Peloton, shares insights on how his company thrives amid skepticism and challenges. He discusses Peloton's innovative media strategy, transforming home fitness into an interactive experience. Foley emphasizes the importance of safety and transparency, particularly in navigating a product recall. He also highlights Peloton's commitment to social responsibility, including a pledge to combat racial injustice, and the need for resilient leadership in today’s complex business landscape.
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ANECDOTE

Early Skepticism

  • Peloton faced skepticism from the start, even when Foley first pitched the business in 2012.
  • Despite pandemic-driven growth and challenges like "Cadgate", their resilience persists.
INSIGHT

Managing Skepticism

  • Foley expects investor skepticism, viewing it as a natural part of Peloton's journey.
  • He focuses on what he can control, prioritizing earnings over stock price fluctuations.
ADVICE

Regulator Collaboration

  • When dealing with product safety issues, collaborate directly with regulators.
  • Peloton's initial attempt to handle the Tread Plus recall independently created friction with the CPSC.
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