Mastering Modern Selling SSFN.29 - The Role of Modern Content in a Social Selling Strategy
In this episode we are joined by Bethany Stachenfeld, the Co-founder and CEO of Sendspark and we will explore the role of video and other user-generated content as a key part of a successful social selling stratgey.
3:20- Introduction to Bethany
4:05- Sunspark
7:19- Episodic Content
9:10- More on Sunspark
10:58- Hybrid Approaches
11:48- Multiple videos
15:16- Screen-sharing
17:24- User generated content
19:24- Creating connections
23:10- Tip on coming up with content
25:10- Relevant content at the relevant time
27:18- Role of Modern content
30:32- Being Proactive
33:05- Marketing Vs Sales in Sunspark
35:12- Using video to confirm a meeting with an agenda
37:33- Modern Content uses
40:23- Sunsparks Value
42:42- Wrapping up
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