http://www.tropicalmba.com/valetup/ In April 2013, Ian and I cut a deal with Jesse Lawler to found ValetUp.com. Nearly two years later we find ourselves on the other side of the looking glass wondering what went wrong. In today's episode, we're going to talk about what we learned from that experience, how we failed, and what we are going to do about it in the future. We're also going to hear from Jesse about his new project, PodcastPop, and how it is going to benefit podcasters who are looking to build a more organic connection with their audience.