How to Use Customer Psychology with Sarah Levinger

In this discussion, consumer behavior analyst Sarah Levinger emphasizes the importance of aligning creative outputs with client expectations to enhance satisfaction. She explores the dynamics of agency-client relationships, highlighting the need for effective communication and understanding client needs. The conversation delves into strategic advertising, balancing emotional resonance with innovative ideas, and the critical role of brand positioning. Sarah also underlines the necessity of psychology in marketing to better navigate consumer behaviors and improve team performance.