Strategic Advertising: Balancing Angles and Emotions in Campaigns

In this episode of the Marketing Mindset Podcast, Colby and Charlie discuss customer psychology, client management, and so much more with consumer behavior analyst Sarah Levinger!Sarah returns to the podcast to talk about aligning creative output with client expectations and the nuances of conveying complex ideas effectively to ensure client satisfaction. She shares her thoughts on the dynamics between agencies and their clients and highlights the importance of understanding client needs and ...