The Marketing Millennials How to Build a Winning B2B Creator Program with Vin Matano, Founder of Creatorbuzz
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Oct 2, 2026 Vin Matano, founder of B2B influencer agency CreatorBuzz and a former sales professional turned creator, breaks down the modern creator playbook. They explore full-funnel campaigns, finding creators with real communities, scroll-stopping LinkedIn content, effective briefs, IRL activations, and testing partnerships before going always-on. Plus, how creators can build a standout personal brand in public.
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Why B2B Influencers Drive Professional Discovery
- B2B influencers reach professionals through expertise, recommendations, and trusted relationships rather than lifestyle appeal.
- Buyers increasingly research anonymously and respond poorly to outreach, making creator-led discovery a strategic alternative to ads and cold email.
Build Full-Funnel Creator Campaigns
- Build campaigns around the buying motion, distinguishing sales-led products from self-serve PLG tools.
- Combine broad attention creators with niche experts who demonstrate workflows and drive bottom-funnel conversions.
Turn Work Experience Into LinkedIn Content
- Create around lived experience plus practical value, because LinkedIn prioritizes knowledge sharing over entertainment alone.
- Turn ordinary workplace details into content, from calendar structure to Slack responses and lessons from wins or failures.