Fama Francisco, P&G’s CEO Global Baby, Feminine & Family Care

“You have to be able to laugh. It makes difficult things more achievable. It builds a sense of camaraderie and teamwork. It lifts up the mood, and puts everything in perspective.”

Fatima (Fama) D. Francisco is P&G’s CEO of Global Baby, Feminine and Family Care — the company’s second largest sector with $20 billion in sales from brands like Pampers, Always, Bounty and Charmin. Throughout her career, Fama has been a true trailblazer, including: being the first female sales manager hired in P&G Philippines in 1989, among the youngest women promoted to President, and the first Asian female Sector CEO in P&G’s 186-year history. Fama is a respected leader with a track record of turning around businesses, including during her time North America Baby Care, while at the helm of Global Feminine Care, and as the Baby & Feminine Care Sector CEO. An inspiring leader, Fama is a role model known for championing gender and intersectional equality. She is also an advocate for mental health and leads her business with empathy and openness building resilient teams who she empowers to rise up to their full potential. She has four children and currently lives with her family in Cincinnati. You’ll enjoy this candid conversation about resiliency, and being a trailblazer in an organization.