Don’t Cut PR: How Communications Drive Hospitality Recovery in Tough Times - Victoria Feldman de Falco

In this conversation hosted by Nancy Mendelson, hospitality marketing veteran Victoria Feldman de Falco, principal and co-founder of Redpoint, shares how consistent communication — even in challenging times — can drive long-term success for hospitality businesses.

With more than four decades of experience shaping stories for hotels, destinations, and cruise lines, Vickie has been recognized as one of HSMAI’s Top 25 Extraordinary Minds and received the organization’s Winthrop W. Grice Award for Lifetime Achievement. Drawing from crises like 9/11, the Great Recession, and the pandemic, she explains why cutting PR is a costly mistake — and how steady, credible storytelling protects brand visibility, strengthens relationships, and positions businesses to rebound faster.

Vickie and Nancy also discuss how to recalibrate communications strategies when budgets are tight, the rising importance of earned media in AI-driven search, and why relationships — not transactions — remain the foundation of effective hospitality marketing.

For anyone making tough budget decisions or leading through uncertainty, this episode offers clear perspective and actionable lessons on how to keep your brand visible, trusted, and ready for recovery.

Also see: Marketing × Operations: Teamwork for Topline Growth in Hospitality

Read the article on hertelier: Hospitality PR in an AI World: Victoria Feldman de Falco on Ideas, Credibility, and Risk-Taking

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands