Fractional Vicki Yang: Leading with ‘why’ vs. chasing money
Mar 12, 2025
41:13
Today, as we continue our collaboration with the Fractional People People community, we're joined by Vicki Yang. Vicki is a Fractional People Leader, and she shares her journey of working fractionally while relocating to another country. In this episode, Vicki dives into the dynamics of fractional work, the unique opportunities it presents, and the challenges that come with it.
We explore:
- Fractionals vs. studios vs. large agencies – which model fits best?
- Defining and finding your ideal customer profile
- Leading with purpose vs. chasing revenue
- Business development strategies – leveraging your network to secure fractional work
- The joys and challenges of working fractionally
Tune in for a candid conversation on making fractional leadership work for you.
Connect with Vicki: LinkedIn
Learn more about the FPP community: https://www.fractionalpeoplepeople.com/