Motley Fool Money Record Ad $$$ for SB 57
Feb 8, 2023
This discussion features Bill Mann, a senior analyst at Motley Fool, who dives into Chipotle's pricing strategy amidst inflation and Uber's surprising profitability. Ad Age editor Jeanine Poggi highlights the fierce competition for consumer attention during Super Bowl 57, where ads are raking in $7 million for just 30 seconds. They also explore innovative marketing tactics like M&Ms' quirky spokescandy changes and the growing influence of social media in maximizing brand engagement. It's a lively mix of finance and advertising insights!
AI Snips
Chapters
Transcript
Episode notes
Chipotle's Performance
- Chipotle's profits and revenue were lower than expected, and same-store sales fell in the fourth quarter.
- However, their overall transactions fell, but pricing increased due to inflation, demonstrating pricing power.
Chipotle's Pricing Strategy
- Chipotle CEO Brian Nichol is less focused on raising prices now than a year ago.
- They are seeing a willingness from customers to maintain current pricing levels.
Chipotle's Growth Strategy
- Chipotle does not prefer raising prices as their primary growth strategy.
- Repeated price increases may deter some customers who may then consider other options.