Record Ad $$$ for SB 57
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Super Bowl Advertising Strategies Unpacked
This chapter explores M&Ms' recent marketing strategy including their temporary phase-out of spokescandies and Maya Rudolph's return to promote the brand. It examines the changing landscape of Super Bowl ads, particularly focusing on the impact of cryptocurrency, QR code usage, and the strategies of brands without traditional ad budget. The discussion also highlights the significance of social media engagement and innovative tactics to capture consumer attention during major events.
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