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AI First with Adam and Andy

Leadership in the Age of AI: Fred Crosetto on Transforming Traditional Industries

Mar 19, 2025
01:09:29

In this episode of AI First with Adam and Andy, Fred Crosetto, founder of AMMEX, reveals how a traditional company became a global AI innovator. From automating HR with a 68% self-service rate to transforming supply chain and marketing processes, Fred offers a masterclass in leadership during technological disruption.


Topics include:

  • Breaking down barriers to AI adoption in non-tech companies.
  • The strategic role of data readiness in unlocking AI’s potential.
  • Balancing innovation and cultural alignment in global operations.

Whether you’re a CEO, entrepreneur, or industry leader, Fred’s journey will inspire you to act on the transformative power of AI today.

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