AI First with Adam and Andy Leadership in the Age of AI: Fred Crosetto on Transforming Traditional Industries
Mar 19, 2025
Fred Crosetto, founder of AMMEX, unveils his journey of transforming a traditional glove distribution company into an AI leader. He discusses automating HR processes with a staggering 68% self-service rate and streamlining supply chain and marketing using AI strategies. Fred emphasizes the critical role of data readiness and shares how he overcame common obstacles to AI adoption. He also explores the balance between innovation and company culture, while advocating for proactive leadership in leveraging AI's potential across industries.
AI Snips
Chapters
Books
Transcript
Episode notes
From Humble Start To Global Glove Leader
- Fred Crosetto founded AMMEX in 1988 and built it into a global disposable-glove leader across e-commerce and China operations.
- He describes the business as "blocking and tackling," yet it became an AI adopter through deliberate leadership choices.
Conference Sparked The AI Shift
- Fred's AI awakening came at a YPO conference where he saw AI-generated marketing and a collective image demo.
- That exposure convinced him AI was a massive inflection point, akin to the internet, prompting immediate action.
Start With Leadership Education
- Educate your leadership team quickly by bringing in experts and shared learning (books, talks) to create a common framework.
- Break teams into focused groups to map where generative AI can be applied and start with low-hanging optimization opportunities.
