Grow A Small Business Podcast From Corporate to CEO: Jean Ginzburg's Journey Building Gipht with a Dedicated 3-Member Team, Mastering Digital Marketing, Driving Strategic Growth, and Leveraging Mentorship in the Evolving Corporate Gifting Industry. (Episode 591 - Jean Ginzburg)
In this episode of Grow a Small Business, host Troy Trewin interviews Jean Ginzburg, founder and CEO of Gipht, shares her transformative journey from a corporate employee to an entrepreneur. She discusses the challenges of navigating digital marketing and the importance of establishing robust operational processes. Jean highlights how mentors and advisors have been pivotal in her growth, providing valuable insights into strategic development. Tune in to explore her experiences in the competitive world of corporate gifting and the lessons learned along the way. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions:
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What do you think is the hardest thing in growing a small business? Jean Ginzburg identifies the hardest thing in growing a small business as establishing effective operational processes. She emphasizes that having the right systems in place is crucial for scalability and delivering on client promises, underscoring the importance of operations alongside sales and marketing in achieving business success.
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What's your favourite business book that has helped you the most? Jean Ginzburg's favorite business book is Abundance by Peter Diamandis. She appreciates how the book highlights positive advancements in technology and society, encouraging readers to focus on the optimistic aspects of progress rather than the negative narratives often presented in the news.
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Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Jean Ginzburg recommends Peter Diamandis's podcast, Moonshots, as a great resource for small business growth. The podcast features cutting-edge ideas and guests from various industries, focusing on technology, AI, and innovative solutions. These discussions can provide valuable insights and inspiration for entrepreneurs looking to advance their businesses.
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What tool or resource would you recommend to grow a small business? Jean Ginzburg recommends using a project management tool, specifically Trello, to help grow a small business. She highlights that having strong operational processes is essential for scaling, and a tool like Trello can effectively organize tasks, enhance team collaboration, and ensure that projects are managed efficiently.
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What advice would you give yourself on day one of starting out in business? Jean Ginzburg advises that on day one of starting out in business, she would likely refrain from saying anything specific. She believes that the naivety of not knowing everything about the challenges of running a business is beneficial, as it encourages one to take the leap. Instead, she would encourage herself to focus on learning as much as possible, emphasizing the importance of gaining knowledge through experience while not dwelling on the fears associated with starting a business.
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Quotable quotes from our special Grow A Small Business podcast guest: Embrace the unknown of entrepreneurship; it's your naivety that will fuel your passion and drive — Jean Ginzburg The journey of entrepreneurship is less about knowing everything and more about being willing to learn and adapt — Jean Ginzburg The heart of a successful business lies in understanding your operations as much as your sales — Jean Ginzburg