Growth Triggers ZERO audience to 37 million impressions on LinkedIn with Maureen Clough
13 snips
Dec 27, 2024 Maureen Clough, creator of the podcast 'It Gets Late Early,' achieved an astounding 37 million LinkedIn impressions and over 12,000 engaged followers within 18 months, starting from scratch. She shares how she leveraged LinkedIn's untapped potential and the power of podcasting to build her brand. Discover her strategies for content repurposing, crafting engaging newsletters, and transforming connections into paid opportunities. Maureen also discusses overcoming the cringe factor of starting small and the importance of consistency and courage in content creation.
AI Snips
Chapters
Transcript
Episode notes
LinkedIn Growth
- Maureen Clough gained 37 million impressions on LinkedIn in 90 days.
- Her LinkedIn audience grew by 139% during the same period, going from a small following to over 12,000.
Content Creation
- Create talking-head videos on topics relevant to your podcast.
- Post these videos across various platforms to expand your reach and build your personal brand.
Leveraging Videos
- Create topically relevant talking-head videos instead of just posting podcast clips.
- Use clickbait titles and hooks to entice viewers and direct them to your podcast episodes.