Growth Triggers

ZERO audience to 37 million impressions on LinkedIn with Maureen Clough

Dec 27, 2024

Maureen Clough, creator of the podcast 'It Gets Late Early,' achieved an astounding 37 million LinkedIn impressions and over 12,000 engaged followers within 18 months, starting from scratch. She shares how she leveraged LinkedIn's untapped potential and the power of podcasting to build her brand. Discover her strategies for content repurposing, crafting engaging newsletters, and transforming connections into paid opportunities. Maureen also discusses overcoming the cringe factor of starting small and the importance of consistency and courage in content creation.

50:22

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Episode guests

Maureen Clough

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Episode notes

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Quick takeaways

Maureen Clough's transition from a W2 job to a successful podcaster exemplifies how consistency and courage can yield impressive results in just 18 months.

Leveraging LinkedIn strategically with tailored content has allowed Maureen to grow her personal brand, achieving over 37 million impressions and 12,000 followers.

Networking through podcasting has opened numerous opportunities for Maureen, enabling her to secure paid speaking engagements and valuable collaborations with industry leaders.

Deep dives

From Employee to Entrepreneurial Success

Maureen transitioned from a W2 employee at a large tech company to a successful podcaster and entrepreneur over 18 months. Initially starting her podcast 'It Gets Late Early' without any social media following or recognition, she has now amassed 12,000 followers on LinkedIn and achieved over 37 million impressions in just the last 90 days. Her journey demonstrates the power of consistency and commitment, as she faced challenges and setbacks, including job loss, that pushed her to focus entirely on her podcasting aspirations. This leap of faith has allowed her to carve out a new career path, showcasing the potential of podcasting to reshape one's professional life.

Intro

2min

Navigating LinkedIn and Podcasting Growth

24min

From Podcasting to Partnership: A Journey of Growth and Opportunity

4min

The Importance of Support in Entrepreneurial Journeys

2min

Navigating Social Media Strategies

13min

Embracing Age Inclusion: A Call for Change

2min

Transformative Podcasting Journeys: Achieving Success and Revenue Growth

3min

Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start

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If you think you need a massive audience to create impact, think again. Today’s guest, Maureen Clough, started with ZERO followers. No name recognition. No email list. Nothing.

Fast forward 18 months:

✅ 37 million impressions on LinkedIn

✅ 12K+ engaged followers

✅ Speaking deals with billion-dollar brands

How did she do it? Maureen shares her exact strategies for leveraging LinkedIn, networking through podcasting, and creating content that actually works.

Maureen’s journey proves you don’t need a large platform to achieve big results. You just need consistency, strategy, and a little bit of courage. Tune in and get ready to turn your content into serious growth.

In This Episode:

01:10 Why LinkedIn is still untapped gold for creators

03:34 Why Maureen decided to launch a podcast

05:05 How to get more eyeballs and subscribers

07:05 How Maureen repurposes podcast content to blow up her reach

10:00 Crafting a newsletter and getting people to subscribe

15:44 Turning podcast connections into PAID opportunities, even with a small show

30:50 How to get over the cringe of starting small and just do the work

31:50 Maureen's social media posting process

39:20 How Maureen's podcast opened an unexpected opportunity

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