Acquired

Google Maps

60 snips
Aug 26, 2019
Discover the fascinating journey of Google Maps from its early days with minimal user adoption to over a billion users today. The hosts explore key acquisitions that shaped its development, including pivotal partnerships and innovations like Street View. They also discuss the competitive tensions with Apple and how these mapping technologies transformed the mobile app landscape. Plus, insights into the future of Google Maps with advancements like self-driving cars and the evolving digital advertising model add an exciting twist!
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INSIGHT

Unsung Giant

  • Google Maps is a massive success but less discussed than Instagram.
  • It has a dual revenue model, including API access and as a front door to Google.
ANECDOTE

Zero Users to Tech Lead

  • Brett Taylor's "search by location" feature initially had zero users.
  • He later became CTO of Facebook and CPO of Salesforce.
ANECDOTE

Dynamic Maps Vision

  • Early online maps were static, with turn-by-turn directions on the side.
  • Jens Rasmussen envisioned dynamic, interactive maps with directions on the map itself.
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