Google Maps
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Valuing Digital Innovation: The Google Maps Journey
This chapter explores the complexities of company valuations during exits and emphasizes the role of Google Maps in shaping digital mapping through community engagement. It examines the competitive landscape of mapping services, Google's strategic acquisitions, and the revenue potential of Google Maps as an advertising platform. Additionally, the discussion highlights future growth opportunities linked to technological advancements such as self-driving cars and the economic models of various platform businesses.
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