

The Entrepreneur’s Edge on AI, Social Media and Business Q&A | RightNOW 2025 Keynote PART 2
35 snips Aug 20, 2025
Explore the transformative impact of AI and social media on entrepreneurship. Engage in lively discussions about personal branding and the evolving digital landscape. Discover how generational shifts influence consumer behavior. Learn practical strategies for building genuine client relationships and the importance of trust in networking. Gain insights into effectively leveraging social media for business growth and the role of marketing advisors in achieving organic reach.
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Perception And Relevance Drive Commerce
- Perception and relevance will drive commerce as expertise becomes commoditized.
- Building a personal brand creates a lasting moat because relevance determines consideration.
How People Normalize New Tech
- People always romanticize the past and demonize new tech, but adoption normalizes it quickly.
- Gary used Uber adoption to show how initially feared tech becomes commonplace and trusted.
Make Demand Your Priority
- Create demand first because marketing is offense and revenue solves most problems.
- Put your best information out for free to attract customers instead of fearing information loss.