Yoni Tserruya is the Co-founder and CEO of Lusha, an AI-powered sales intelligence platform built for B2B teams. Under his leadership, Lusha has grown to serve over one million users and more than 15,000 customers worldwide, raising over $40 million in funding. With a background as an iOS developer, Yoni is passionate about product-led growth and building AI-driven tools that help sales teams automate outreach, personalize engagement, and have more effective, human conversations at scale.

In this episode…

Modern sales success depends on timing, relevance, and insight — not just volume. Teams everywhere are searching for ways to identify real buying intent and reach prospects before competitors do. What does it take to build a system that turns raw data into meaningful, high-conversion conversations?

According to Yoni Tserruya, a seasoned SaaS founder and product-led growth advocate, the answer lies in listening closely to users and letting behavior guide strategy. He explains how shifting focus from assumptions to real usage patterns revealed a massive opportunity in sales intelligence, prompting a pivotal pivot that reshaped the company's trajectory. By prioritizing accurate data, seamless integrations, and AI-driven automation, this approach enabled sales teams to move from generic outreach to signal-based engagement.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Yoni Tserruya, Co-founder and CEO of Lusha, to discuss building an AI-first sales intelligence platform through product-led growth. They explore pivoting based on user behavior, leveraging real-time data signals, and scaling a SaaS company with a freemium model. Yoni also shares insights on team building, automation, and the future of RevOps in an AI-driven world.

[SaaS & Israel Series] Mastering Product-Led Growth in SaaS With Yoni Tserruya