The Innovative Agency

219. Productizing Your Service Offerings, with Pamela Slim

Aug 16, 2023

Pamela Slim, founder of K’é Main Street Learning Lab, discusses monetizing agency knowledge, developing new revenue streams, scaling agency services, and the value of protected intellectual property. She emphasizes the importance of refining expertise, determining market value and pricing strategies, and maximizing potential upside and return on investment. The podcast concludes with a focus on monetizing expertise and maximizing value for agency owners.

39:31

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Episode guests

Pamela Slim

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Episode notes

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Quick takeaways

Agencies can monetize their intellectual property by productizing their expertise and creating standalone products or services.

Developing and licensing intellectual property can enhance agency value, create new revenue streams, and provide market differentiation.

Deep dives

Monetizing Intellectual Property

One of the main focus points of this podcast episode is discussing how agencies can monetize their intellectual property and knowledge in different and unique ways. It emphasizes the importance of taking the agency's knowledge base and finding ways to use it to generate revenue. The episode explores the concept of productizing expertise and thought leadership, creating standalone products or services in addition to traditional fee-for-service revenue. Various examples, such as creating tools, developing methodologies or certifications, and offering training programs, are provided to illustrate different ways agencies can package and sell their expertise.

Introduction

1min

Monetizing Your Intellectual Property

3min

Productizing Expertise for Agencies and Consultancies

28min

Determining Market Value and Pricing Strategies

3min

Maximizing Potential Upside and Return on Investment

3min

Monetizing Expertise and Maximizing Value

2min

Intro

In this episode, we explore leveraging agency knowledge to generate revenue in unique ways. Joined by guest Pamela Slim, a prolific author and founder of K’é Main Street Learning Lab, we discuss the importance of casting a wide net and insights on monetizing agency expertise. The focus is on passive income strategies and actionable ideas for agency leaders looking to expand their revenue streams.

What you will learn in this episode:

How agency leaders can monetize their intellectual property.
Unique ways agency owners can develop new revenue streams.
How to scale your agency services.
The value of protected IP.
How to leverage IP to grow your agency business.
The importance of continually refining your expertise as an agency leader.

Bio

Pamela Slim is an award-winning author, speaker and business coach who works with small business owners ready to scale their businesses and IP. She is the author of Escape from Cubicle Nation (Penguin Portfolio, 2009), Body of Work (Penguin Portfolio, 2014) and The Widest Net (McGraw Hill, November, 2021). Pam and her husband Darryl co-founded the K’é Main Street Learning Lab in Mesa, Arizona, where they host scores of diverse community leaders and regular small business programming.

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