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219. Productizing Your Service Offerings, with Pamela Slim

The Innovative Agency

CHAPTER

Productizing Expertise for Agencies and Consultancies

This chapter explores the concept of creating valuable IP to solve critical problems and the importance of knowing the target audience and the activities that will drive progress. It discusses how agencies can monetize their thought leadership and create additional revenue streams by packaging their knowledge and expertise in different ways. The chapter also highlights the process of identifying opportunities for productized services and scaling them.

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