The Practice Marketing Podcast cover image

The Practice Marketing Podcast

Your Website is LOSING Patients! 10 Tips to Hook Visitors’ Attention

Mar 18, 2024
Learn how to hook and keep visitors' attention on your website with 10 tips. Strategies include placing appointment buttons strategically, using testimonials, tailoring content, aligning marketing strategies with health condition searches, utilizing authentic clinic photography, and focusing on mobile-friendly design.
20:30

Podcast summary created with Snipd AI

Quick takeaways

  • Implement a dominant call-to-action like 'schedule appointment' to enhance conversions.
  • Focus on condition-based marketing to attract more relevant traffic and incorporate testimonials for user engagement.

Deep dives

Importance of Website Conversion

The primary focus of a website is to convert visitors into scheduled appointments. Understanding how the website contributes to acquiring new patients is crucial. Tracking metrics like the number of new patients coming through the website monthly, including calls, chats, or form submissions, is essential for effective online presence and patient acquisition.

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