Self-Publishing with ALLi
Marketing Strategies for Children's Books That Work: Self-Publishing with ALLi Featuring Dale L. Roberts
Mar 26, 2025
Join bestselling children's author Karen Inglis as she shares her expertise on compelling storytelling and smart marketing strategies. Discover common pitfalls new authors face when entering the market, and learn how local connections and school visits can enhance your brand. Inglis explains the critical role of optimizing metadata and keywords for better visibility and discusses unique age-specific advertising techniques. With over half a million books sold, her journey offers invaluable insights for aspiring children's authors.
31:19
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Quick takeaways
- Understanding the target audience is crucial for children's authors to craft age-appropriate content that resonates with young readers.
- Building local connections through schools and libraries enhances marketing efforts and fosters community support for children's books.
Deep dives
Understanding Your Audience
New children's authors often make the mistake of not thoroughly researching their target audience before writing their book. Identifying the specific age range and interests of the intended readers is crucial, as it influences the language, characters, and overall story structure. Authors may overlook the importance of crafting age-appropriate content, which can lead to disconnects between the story and the audience's expectations. For instance, some drafts may include adult themes or complex discussions that are not suitable for children, highlighting the need for a clear understanding of the target demographic.
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