Self-Publishing with ALLi

Marketing Strategies for Children's Books That Work: Self-Publishing with ALLi Featuring Dale L. Roberts

9 snips
Mar 26, 2025
Join bestselling children's author Karen Inglis as she shares her expertise on compelling storytelling and smart marketing strategies. Discover common pitfalls new authors face when entering the market, and learn how local connections and school visits can enhance your brand. Inglis explains the critical role of optimizing metadata and keywords for better visibility and discusses unique age-specific advertising techniques. With over half a million books sold, her journey offers invaluable insights for aspiring children's authors.
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ADVICE

Target Audience Research

  • Research your target age range before writing.
  • This influences language, characters, and book length.
ADVICE

Local Marketing

  • Start marketing locally to build confidence and word-of-mouth.
  • Connect with libraries, bookshops, schools, and local press.
ADVICE

Key Contacts

  • Contact children's librarians or bookshop owners directly.
  • For schools, identify and contact the literacy coordinator.
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