This Is TASTE

509: Modern Grocery Going Wild with Pop Up Grocer’s Emily Schildt and Monte’s Fine Foods PJ Monte

Dec 11, 2024
Emily Schildt, founder of Pop Up Grocer, chats about her mission to make food shopping engaging, sharing her favorite emerging brands and the selection process behind her unique NYC store. PJ Monte, from Monte’s Fine Foods, shares the inspiring journey of bringing his family's Long Island pasta sauce to major retailers. They dive into the evolution of grocery shopping, the rise of pop-up models, and how these innovations cater to changing consumer preferences, while also focusing on community engagement and sustainability.
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ADVICE

Product Selection Criteria

  • Prioritize new, interesting, and novel products.
  • Ensure responsible ingredient sourcing and appealing design.
INSIGHT

CPG Product Challenges

  • Many new CPG products launch yearly, but most fail.
  • Funding often flows to categories with recent major exits, like Rao's tomato sauce.
INSIGHT

CPG Funding Challenges

  • Bootstrapping in CPG is increasingly difficult; significant growth requires capital.
  • Fundraising is challenging, and required milestones for investment keep increasing.
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