Your Gym 2.0 Part 3: Be Expensive or Be Free

Over the last few weeks, Chris Cooper has talked about how to rebuild your business post-COVID and how to repackage your services to your clients' individual needs. Now it's time to talk about how to bring these new services to your clients.

In this live webinar recorded on May 17, 2020, Chris discussed motivational interviewing, how to structure goal reviews to improve length of engagement, how the prescriptive model differs from upselling and why you should be expensive or free.

You'll also get a crash course in content creation and audience building.

Links:

COVID-19 Resources
Your Gym 2.0
Your Gym 2.0: The Four Cornerstones
Your Gym 2.0: Selling Your New Services
Join the Gym Owners United group on Facebook
Book a Free Call

Contact:

chris@twobrainbusiness.com

Timeline:

5:50 – Revisiting the prescriptive model.

7:43 – Motivational interviewing.

12:11 – Updating client prescriptions via goal-review sessions.

17:26 – How often should you be doing goal-review sessions, and who should do them?

26:41 – How to promote your new services and the importance of affinity marketing.

34:29 – Be expensive or be free: the difference between information and coaching.

42:14 – Expensive or free in practice: CrossFit.com and TwoBrainBusiness.com.

55:18 – Establishing trust by producing content.

59:17 – How to come up with good content ideas.

1:11:54 – How to get better at producing content.