State of the Industry 2025 With Sevan Matossian & Matt Souza

The data every gym owner needs is finally here! 

Two-Brain's sixth annual “State of the Industry” guide was released on Nov. 10 on "The Sevan Podcast." Check out this rebroadcast as hosts Sevan Matossian and Matt Souza break down key gym business stats with Two-Brain founder Chris Cooper.

The free 72-page guide delivers critical benchmarks and insights from thousands of gyms worldwide, giving you the clarity to make confident decisions about pricing, staffing, retention and growth in 2026.

How long are gyms keeping clients, and what's driving retention?

What's the difference between big group, small group and one-on-one training, and why does this matter for your bottom line? 

How many members should you have before hiring your first coach? Why hasn’t coach pay increased despite rising gym revenues?

How do you survive the November to December slump and capitalize on the January rush? Should you invest in paid ads, or are there smarter ways to grow? 

And, of course, how much are gym owners making?

This episode is all about trends, surprises, best practices and actionable takeaways from the data. 

Get the guide and use it to build a profitable fitness business. Download the brand-new “State of the Industry” report via the link below!

Links

"State of the Industry" Report

Gym Owners United

Book a Call

0:00 - Intro and guide overview

4:10 - Background on Chris and Two-Brain

15:16 - Retention and churn

19:48 - Gym growth by client count

25:19 - Millionaire gym owners

28:14 - CrossFit’s impact and future

41:58 - Big group, small group and one-on-one

59:49 - Cost to open a CrossFit gym

1:06:51 - Tips for paid ads

1:17:27 - Seasonal gym trends

1:33:07 - Two-Brain Summit

1:34:13 - Coach pay and development