Rip discusses his article First Things First and elaborates on how Starting Strength differs due to its development of a model based on first principles. 00:51 The Wichita Falls sign 05:30 Comments from the Haters! 14:39 Things we like 22:50 First Things First 30:48 Making you stronger builds muscle 41:03 What works 51:32 Learning from doing it 1:08:32 Practical application vs. exercise science