YouTube Creators Hub

Long-Form Is Still King On YouTube | Cara Nicole Interview

15 snips
May 2, 2025
Cara Nicole, a full-time YouTuber and expert in blending personal finance with pop culture, shares her journey from sporadic video creation to amassing over 250,000 subscribers. She dives into the structure of her impactful video essays and the unpredictability of viral content. Cara discusses negotiating brand deals, emphasizing long-term partnerships and the significance of audience understanding. With humor, she highlights the importance of community support and the shift towards long-form content as a key player in today's media landscape.
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ANECDOTE

Cara Nicole's YouTube Start

  • Cara Nicole started her YouTube channel in 2013 by making short films and sketches mostly on her own.
  • She went full time as a YouTuber about six months ago after steadily growing her channel and income since fall 2022.
ADVICE

Power of Video Essays

  • Use video essays to make writing more accessible by combining storytelling with visuals.
  • Utilize B-roll and a clear essay structure to keep viewers engaged and emphasize key points.
INSIGHT

Predicting Video Virality

  • Predicting which videos will go viral is difficult, often clearer only in hindsight.
  • Packaging videos into recognizable series formats like "Let's Talk Being Blank Poor" helps increase viewership.
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