After Earnings Grab and Go: How Super Apps Are Changing the Game
Apr 14, 2025
Peter Oey, CFO of Grab, shares insights on the transformative power of super apps in Southeast Asia, where they combine ride-hailing, food delivery, and payments into one platform. He discusses the shift in user engagement, highlighting how 44 million daily users benefit from Grab's diverse services. Oey explores the company's path to profitability amidst a challenging stock market and explains how AI and user data are driving growth and personalizing experiences. Grab's expansion strategies into new cities are also a key focus, addressing the needs of the underbanked.
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What Makes a Super App
- Super apps combine multiple services into one platform, including ride-hailing, food delivery, and digital payments.
- They are popular in Asia due to mobile-first populations and fragmented services needing consolidation.
Daily Life with Grab Users
- Grab has 44 million monthly transacting users across Southeast Asia, who use multiple services daily.
- Typical use includes rides, multiple delivery services, and GrabPay for digital payments.
Smart Use of Incentives
- Use incentives strategically to drive adoption and balance supply, not for price wars.
- Incentives help launch new services like premium ride options and maintain marketplace health.