The Google Ads Podcast Mastering the Art of Success: Understanding Personality Ethic vs. Character Ethic
Kasim shares one of the most powerful concepts he has ever been presented—Stephen Covey's Personality Ethic vs. Character Ethic.
In business, the PERSONALITY ETHIC asks:
"How do I get people to buy my product/service?"
The CHARACTER ETHIC asks:
"How do I create a product/service that will truly serve my customer?"
The PERSONALITY ETHIC asks:
"How do I make the most amount of money with the least amount of output?"
The CHARACTER ETHIC asks:
"How do I provide the maximum amount of value?"
The PERSONALITY ETHIC asks:
"How do I get my customers to do (say, act, think) the way I want them to?"
The CHARACTER ETHIC asks:
"What is it that my customers do (say, act, think) that I can tap into in order to serve them?"
Focusing on the CHARACTER ETHIC in business (and in life) puts us in a position to grow from a strong and stable foundation. It also protects us from ourselves and any inclinations we may have towards expediency or deceit.
If you want to learn more about Personality Ethic vs. Character Ethic, we recommend reading "The 7 Habits of Highly Effective People" by Stephen Covey. It's one of Kasim's all-time favorite books! If you prefer the digital approach, check out his website. He has tons of great resources: https://www.franklincovey.com/the-7-h...
Which ethic do you think is more important in life? Drop a comment with your opinion!
0:00 Mastering the Art of Success: Understanding Personality Ethic vs. Character Ethic
3:55 PERSONALITY ETHIC asks: “How do I get people to buy my product/service?”
4:13 CHARACTER ETHIC asks: “How do I create a product/service that will truly serve my customer?”
9:13 Changing the customer vs. aligning with the customer
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